Hello, Friend! You're seeing this page because someone who cares a lot about you and your success wants you to join the MOST POWERFUL and MOST AFFORDABLE social media advertising training in the world
You've arrived on this page for a reason. 
Take a few minutes to see why by watching this video:
Want To Learn The Skills That Pay The Bills? Enroll Into Billy Gene's Gene Pool (Live Weekly Group Training For The World's Smartest Marketers) For Only $109/mo (Reg. $197/mo) & Get Over $2,000 Worth Of Bonuses... For FREE!
Here's what you get when you join through this page:
  •  A monthly membership to the "Gene Pool Elite" for 45% - 75% off
  •  FREE BONUS #1 - CLICKS INTO CUSTOMERS 2.0 (ORIG. $1,497): This online course breaks down step-by-step, & click by click, what to do to create profitable Facebook, Instagram and YouTube ads.
  •  FREE BONUS #2 - "THE GENEIUS WORKBOOK" (DIGITAL): Every question you need to ask business owners, every template we use to create profitable ads, and every ninja targeting technique we used to find you is inside of this workbook.
  •  FREE BONUS #3 - "BEST FUNNELS USB DRIVE" (DIGITAL): We packaged some of our best performing ad campaigns for different industries that you can literally just copy & make your own.
  •  FREE BONUS #4 - "WHAT TO SAY WHEN THEY SAY NO CARDS" (DIGITAL): When you’re making sales from time to time you’re going to hear the word No! These cards will help you rebuttal the most common objections out there.
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What Comes With A Membership Of "The Gene Pool"?
 1. LIVE Weekly trainings where Billy or another badass entrepreneur, musician, or athlete, hosts a new and private online training teaching you a new skill, that you won't learn in school, but your business NEEDS to survive in 2019.
2. Access to our growing library of skill based trainings, currently featuring 28 skills and over 100 video lessons ranging from "How To Write Persuasively", "Creating Great Video Content", "The Fundamentals of Automation", "The Fundamentals of Live Streaming", and "Creating Facebook Ads".
AND MORE...
(scroll down for full list of Gene Pool skills)
  •  The Fundamentals Of Persuasive Writing
  •  The Fundamentals Of Great Video Content
  •  The Fundamentals Of Effective Selling
  •  Facebook Advertising Simplified
  •  The Fundamentals Of Automation
  •  The Fundamentals Of Live Streaming 
  •  The Fundamentals Of Prospecting
  •  The Fundamentals Of A Membership Site
  •  How To Tell Stories That Sell Sh*t!
  •  The Fundamentals Of Making Money
  •  Facebook Messenger Ads
  •  Instagram Advertising
  •  Content Creation
  •  Lead Generation
  •  Landing Pages
  •  How To Write Copy That Sells
  •  Advanced Targeting
  •  Video Production For GENEIUSes
  •  Advanced Livestreaming
  •  Dissecting Ads That Don't Work
  •  Retargeting On Facebook, YouTube and Instagram
  •  Content Creation 2.0
  •  Sales, Negotiations and Contracts
  •  Internal Operations
  •  Creating Facebook Ads 2.0
  •  Understanding Your Metrics and Optimization
  •  The New YouTube & Google Ads
  •  How To Write Emails That Sell Sh*t In 2019
3. Every month we invite one of the world's most GENEIUS entrepreneurs to share their expertise on the skill of the month. Some of these guests charge thousands of dollars to share their knowledge, and you get to learn from them for a tiny fraction of their price! Here are some extremely talented entrepreneurs who we've had the pleasure of working with in the past...
4. A community of the world's smartest marketers - Connect and seek help from over 7,000 other extremely intelligent and caring members inside of our Private Facebook Group. We’ve created one of the most powerful marketing families that we’re proud to say are also the most generous and supportive in the world. This community is why you’ll stick with us forever. 
1. Every week you'll be invited to a new and private online training where I'll teach you a new skill, that you won't learn in school, but your business NEEDS to survive in 2018.
2. Each new monthly skill (4 weekly trainings) will be mailed to you on a USB Key to keep and reference forever. Just check your mailbox, open the package, plug it into your computer, acquire a new skill and start implementing.
3. If you miss the live trainings or want to access them online at a later time, don't worry! Just log in to your account and watch them on your own schedule. I'm even giving you instant access to the previous 10 skills (individually sold at $397) that I've already taught at no additional cost to you.
4. It gets even better! Every month I invite one of the world's most "G.E.N.E.I.U.S." entrepreneurs to share their expertise on the skill of the month.
5. Every day, you'll have exclusive access to our private Facebook Group that will provide ongoing support from our internal staff and like-minded entrepreneurs. Remember, you are the average of the 5 people you hang out with the most - so why not hang out with the world's most "G.E.N.E.I.U.S." (and most up-to-date) marketers.
WHY THIS IS UNLIKE ANYTHING WE'VE EVER OFFERED BEFORE?
By enrolling into The Gene Pool, you will automatically get instant access to thousands of hours of actionable trainings. We've organized everything in a way that'll give you step-by-step direction on what to focus on and when. BUT what makes this an absolute no-brainer is that we're also throwing in our best-selling course, Clicks Into Customers 2.0 and additional bonus tools (listed below) that will help you overcome just about any obstacle you run into when it comes to advertising... all for FREE!
CLICKS INTO CUSTOMERS 2.0 (Regularly $1497 but you get it for FREE)
In Clicks Into Customers 2.0, Billy will walk you through the G.E.N.E.I.U.S. Process as you create you first Customer Acquisition Campaign using the same method we do for every single campaign that we create.

This course will provide you with a fundamental understanding of the information that you need to collect, the decisions you need to make, and the tools you'll use to consistently turn strangers into paying customers.
LEARN THE G.E.N.E.I.U.S. PROCESS... THE SIMPLE 7-STEP PROCESS BILLY CREATED TO TAKE ANY BUSINESS IN ANY NICHE AND BRING THEM CUSTOMERS 
  •  GET INFORMATION: Without this step, it's impossible to be GENEIUS. We will teach you the information REQUIRED to gather in order to create a successful advertising campaign. Skip this step and you can expect to find yourself stuck later on.
  •  EVALUATION: We'll teach you how to identify the product or service that is the easiest win and where to place each one specifically within your sales funnel. Keep in mind, targeting features are always changing and updating. We know about a lot of targeting tactics that you should be using but may not even know about.
  •  NEXT OPPORTUNITY: Together, we'll break down each product or service you have to offer and Billy will even recommend how, when and where you should sell it. You will also discover the 5 main components to creating a successful ads campaign: The Targeting, The Offer, The Capture, The Thank and The Stalk. 
  •  EXECUTING THE PLAN: Afraid of technology? No worries! Billy and members of the marketing team will literally share our screens with you so you can follow along step-by-step. We'll teach you what comes next after your campaign is turned on, which is where most people get lost.
  •  INFORMATION INTO AUTOMATION: How do you become the go-to-person in your niche? Start by being everywhere that your audience is. We'll teach you how to show up on everyone's Facebook, Instagram and YouTube for just a few dollars a day and the best practices to follow up with the leads you generate and how to make it automated so there is less work for you! Text messaging, email, voice drops... oh my!
  •  UNDERSTANDING METRICS: Now that you know how to create and run a campaign, we will teach you how to manage it, calculate the stats that matter, identify the opportunities in optimizing your campaign, and how to report them to a client just like our agency has with some of the largest franchises.
  •  SCALING UP: We know what it takes to scale an agency working with hundreds of different clients. There's a lot of processes you need to have in place to take your business to the next level. We're going to pave the easiest road to success for you by sharing all of our exact worksheets/templates, processes and procedures that have proven to get results and are credited to our growth.
AND THE BONUSES DON'T STOP THERE...
WE WANT TO GIVE YOU AS MANY RESOURCES AND AS MUCH GUIDANCE AS POSSIBLE! SO, HERE YOU GO...
INSTANT ACCESS: THE GENEIUS WORKBOOK
Every question that needs to be asked before building a campaign, every template and checklist we use to create profitable ads, and every ninja targeting technique we use to find our audience is inside of this workbook.
BILLY'S BEST FUNNELS (USB CONTENT)
Instant digital access to our highest converting ads, landing pages, and targeting for 10 different industries that you can tweak and use right away for yourself.
WHAT TO SAY WHEN THEY SAY "NO" OBJECTION CARDS
I specifically made this for any entrepreneur that has ever heard the word "No" when asking for the sale. Whether they say "I don't have the time" or "I need to talk to my partner", these cards will give you the perfect response to handle their objection!
no need to take our word for it, see what our students are saying:
"I learned more in 1 day than I have learned  in the last 10 years doing sales and marketing. This is stuff that you're not going to learn in school.  I literally 12x my investment in one deal... If you implement everything you learn it will change your life." -Dustin
"I kept watching the videos and I'm like hmm, is this a scam?... I kept watching and I kept really liking what I was seeing... I signed up for the Gene Pool and knew right away this is not a scam. Not only is Billy the real deal, but his entire team is the real deal. These guys are amazing!  -Michelle 
"Billy's course for me, helped me see the full picture and how things were connected... His insight into how the Facebook algorithm worked at the time really helped me." -TJ 
1. Every week you'll be invited to a new and private online training where I'll teach you a new skill, that you won't learn in school, but your business NEEDS to survive in 2018.
2. Each new monthly skill (4 weekly trainings) will be mailed to you on a USB Key to keep and reference forever. Just check your mailbox, open the package, plug it into your computer, acquire a new skill and start implementing.
3. If you miss the live trainings or want to access them online at a later time, don't worry! Just log in to your account and watch them on your own schedule. I'm even giving you instant access to the previous 10 skills (individually sold at $397) that I've already taught at no additional cost to you.
4. It gets even better! Every month I invite one of the world's most "G.E.N.E.I.U.S." entrepreneurs to share their expertise on the skill of the month.
5. Every day, you'll have exclusive access to our private Facebook Group that will provide ongoing support from our internal staff and like-minded entrepreneurs. Remember, you are the average of the 5 people you hang out with the most - so why not hang out with the world's most "G.E.N.E.I.U.S." (and most up-to-date) marketers.
OUR CURRICULUM VS the AVERAGE COLLEGE

.

THE GENE POOL

$109/mo OR $597/year

(Reg. $197/mo)

Monthly Membership


TIME: 1 hour per week (minimum)
SKILLS THAT ACTUALLY PAY THE BILLS: 100%
FLEXIBILITY: Access literally WHEREVER there is internet and watch the live training calls/replays whenever
RELEVANCE: Up-to-date REAL world advertising examples supported by millions of dollars of testing
TEACHING METHOD: • Live weekly group training calls with Billy Gene & the BGIM Team • Entertaining as hell • Ask questions in REAL TIME
RESOURCES: • Learn from someone who actually does this EVERY single day • Community of thousands of experienced GENEIUSes who who can assist along the way
EARNING POTENTIAL: Up to you... ENDLESS!

.

AVERAGE COLLEGE MARKETING DEGREE

$65,600

(AVERAGE)

4 Year Degree


TIME: 4+ years
SKILLS THAT ACTUALLY PAY THE BILLS: QUESTIONABLE
FLEXIBILITY: NON-EXISTENT
RELEVANCE: Using an outdated/expensive book only to have your professor tell you that 2% of the book is relevant to your final and it doesn't apply to your business 
TEACHING METHOD: • Grueling classes • Boring homework • Exams • Due dates • NONE of these classes apply to your real life business
RESOURCES: • Ends when the semester ends • You can't replay a class, but you can PAY MORE MONEY to take it over again
EARNING POTENTIAL: Who the f*** knows... but NOT a lot
Below Is Just A Taste Of The Trainings You'll Get Instant Access To
That They Didn't Teach You In School:
SKILL #1: The Fundamentals of Persuasive Writing
  • The email sequence that resulted in over 300 paying monthly subscribers and $29,100 of recurring revenue in month 1
  • The 2-step ad campaign that resulted in over $50k in physical product sales within 4 days
  • 30 of our best subject lines and tips on constructing your own
SKILL #2: The Fundamentals of Great Video Content
  • The 4 different objectives of educational videos and how to choose the right call to action (CTA) for yours
  • My 6-piece, $137 video starter kit that helped launch my 7-figure business
  • Tools, scripts, and tutorials for creating great, cheap and easy video content. (No previous tech skills required)
SKILL #3: The Fundamentals of Effective Selling
  • The single campaign that brings us anywhere from $5k - $38.5k in a day
  • The only 5 reasons why someone wouldn't buy from you and how to overcome these objections
  • "Did I Earn The Close" Checklist
SKILL #4: The Fundamentals of Facebook Advertising
  • A step-by-step walk through of how to PROPERLY build and publish a ready to launch campaign (creating your ad account, crafting the ad, setting up targeting, landing pages, and everything in between) in less than 1 hour.
  • How to identify your dream customer (because you probably only THINK you know who this is) and target them in ways most Facebook advertisers don't know are possible.
  • How to come up with the perfect offer and strategy that will get someone to swipe their credit. Including an example of a sales funnel that converted cold traffic at 48%.
  • The 3 main components of a landing page, how to properly utilize each space, and choose the best Call To Action (CTA) to increase your conversion rate by up to 134% or more.  
  • A breakdown of one of our highest performing campaigns that generated about $1,000,000 in revenue.
  • Special training from guest speaker, Andrea Vahl, Co-Author Of "Facebook Marketing All-in-One For Dummies"
SKILL #5: The Fundamentals of Automation
  • Learn what you should be doing yourself or what robots/others should do for you and how to use technology to create more hours in a day
  • The automated webinars directly responsible for bringing in over $2 million dollars in revenue
  • The exact email and subject lines that allowed me to generate more than $10k in 2 hours using a masterfully crafted follow up sequence
SKILL #6: The Fundamentals of Live Streaming
  • What equipment you need to live stream and not look like an idiot when you're doing it
  • How to get strangers to show up to your live stream even if they've never heard of you before
  • What to say when you're live, and more importantly, how to SELL when you're live
SKILL #7: The Fundamentals of Prospecting
  • How to attract paying customers even if you feel like you lack credibility
  • You'll get my exact sales presentation we've used to close hundreds of clients and has worked for me over 90% of the time
  • My top 4 favorite FREE traffic sources that help us find our ideal clients
SKILL #8: The Fundamentals of A Membership Site
  • Show you step by step how we built our successful membership site that currently has over 500 paying members
  • My 4 favorite, tested and proven strategies that we consistently and predictably use to attract new members into the Gene Pool
  • The processes and reporting systems that you need in place to help prevent the loss of thousands of dollars of recurring revenue
SKILL #9: The Fundamentals of How To Tell Stories That Sell Sh*t
  • The 7 elements of a good story that I use for our ads that have generated millions of dollars in revenue
  • The 5 factors that I incorporate into all of our video ads to make them HOT!
  • I'll show you the exact (true) story we told that made us over $100k in one day
SKILL #10: The Fundamentals of Making Money
  • The 7 Aspects of Business (Scorecard) that will help you evaluate your income and earning power
  • Billy's personal CPA, who has managed millions of dollars in business revenue, explains everything you need to know about taxes, business finances, and how to avoid trouble with the IRS
  • A Special Guest teaches about earning power and how he was able to grow and sell one of his companies for $1.3 Billion. This intelligent philanthropist is also the recipient of 14 lifetime achievement awards and has been featured on shows like ABC's 'Extreme Makeover', CBS's 'The Doctors', Larry King Live, Steve Harvey, and Oprah
SKILL #11: Facebook Messenger Ads
  • The best time to use a Messenger Ad vs Sponsored Messages and how to set up each one, step-by-step, within Facebook's Ads Manager (formerly known as Power Editor).
  • The exact ads we ran that turned $11.80 in ad spend into $4,941 revenue and $19.07 in ad spend into $5000.
  • How we increased our ROI to 418% by selecting the proper ad placements and optimizing our bidding.
SKILL #12: Instagram Advertising
  • The 4 different Instagram features that you need to be using and how to actually use each one.
  • The 3 steps of a customers journey and how to get them to buy from you quicker.
  • How to build an ORGANIC following - the do's, the don'ts, and the tools you need.
SKILL #13: Content Creation
  • How to easily create the most effective type of content on a consistent basis.
  • How to create professional video content without experience or a big budget.
  • How to monetize your content AKA get people to see it, pay attention to it, and take action.
SKILL #14: Lead Generation
  • How to avoid putting your business at risk by diversifying distribution channels and generating leads from multiple sources.
  • How we build a quality list of names, emails, AND phone numbers to avoid wasting time with unqualified leads.
  • How to communicate with and nurture your leads so that they actually buy what you're selling. #TextingVsEmailingVsCallingVsVoiceDrops
SKILL #15: Landing Pages
  • The first 2 things you HAVE to assess before you begin building your landing page. If you don't do this, your campaign might be doomed.
  • Bob Jenkins, Manager of Marketing Education at Leadpages, shares 5 mind-blowing tips to turn your landing page into a high converting one… including how to get FREE QUALITY TRAFFIC to your pages.
  • How to structure your landing pages and identify what to say to actually capture leads and make sales.
  • Worksheets we created to help you identify what you can and what you should up-sell or down-sell in your sales funnels... and how we format these one-time-offer pages.
SKILL #16: How To Write Ad Copy That Sells
  • We'll show you all the essential components of what a successful ad requires.
  • The exact 4 steps you'll need to attack before you can bring your ad to life!
  • Recognizing the most common objections/reasons people don't buy and ways on how to overcome all of these objections.
  • Special guest, Lianna Patch (from Punchlinecopy.com) shows us methods on how to understand your audience, review mining, prioritizing messages, social proof and much more.
SKILL #17: Advanced Targeting
  • What exactly does it mean to "Boost" a post? We'll not only show you ALL of the capabilities of boosted posts, but we'll also show you all of Facebook Power Editor's capabilities and why you need to use both.
  • We'll show you how to get significantly cheaper leads by using the power of custom audiences.
  • Now that you know how to create engaging YouTube ads, we'll show you how to optimize those ads to the most ideal audience and get more bang for your buck.
  • How to cater different messages to certain audiences and why this simple step will tremendously qualify your leads... saving you time in the long run.
SKILL #18: Video Production For GENEIUSes
  • We'll give you the essential tools you need in order to create your own productions... and surprisingly enough, it doesn't even have to cost you an arm and leg!
  • Want to build your brand, but you can't stand being in front of the camera? We may have your solution... Podcasts! Beyond that, we'll show you where to begin and how to execute properly.
  • The various different tactics we utilize in every single one of our videos to convey different emotions.
  •   Phil, the CEO/Developer/Co-Founder of TubeBuddy (one of the most useful browser extensions that integrates directly into YouTube to help you run your channel with ease) helps breakdown IN DEPTH the capabilities his extension has to offer. 
SKILL #19: Advanced Livestream
  • How we were able to generate over $55k in UNDER 3 hours on a Facebook live stream.
  • The recommended materials and equipment to use when going live.
  • An exact 6-step formula that will break down what to go over on a live stream and how to make money.
SKILL #20: Dissecting Ads That Don’t Work
  • The only 6 problems that can go wrong when running an advertising campaign.
  • The exact process that allows us to fix our broken funnel over and over again.
  • The elements you need and don’t need in order to create a landing page that works well and converts on your first try.
SKILL #21: Retargeting on Facebook, YouTube, and Instagram
  • The ability to “stalk” your ideal customers everywhere they hang out, such as Facebook, Instagram or YouTube, until they buy.
  • How to get your ad seen for as cheap as $0.01-$0.05 a view… and sometimes views that don’t even cost us a single penny!
  • Brad Martineau’s (from Sixth Division) teaches his proven follow up sequence that doubled his conversion rate and revenue.
SKILL #22: Content Creation 2.0
  • Our #1 money-making and easy-to-use software that allows us to use multiple camera angles, add music, images, backgrounds, domain and text overlays and more to our live streams… and it also helped us make $56,000 in 3 hours.
  • How we were able to make $136,878 in 4 days with one video.
  • The tool we use to manage, organize and even recycle the mass amount of content we put out.
SKILL #23: Sales, Negotiations and Contracts
  • How to sell any product or service by identifying where your customers wants to be and convincing them that you can get them there.
  • Special Guest, Alex Jeffereys, a master salesman, teaches the 4 stages to make a sale happen, which includes what to do before getting the leads, the pre-call, the on-call, and the follow-up.
  • How to use the 5 steps of objection handling to turn skeptics and doubters into customers.
  • Special guest, Attorney Suzanne Dibble teaches about the dreaded GDPR and how not to get sued.
SKILL #24: Internal Operations
  • How to identify who your next hire should be in order to scale your company efficiently… and what you need to know about firing too.
  • How to build a company culture that’s fun to be a part of and impresses outsiders. 
  • How to outsource using our favorite tools and processes to make sure you choose the best people to carry out your jobs at the most affordable rate.
  • Special guest, David Brownlee teaches how to implement customer service in your business, grow your business, increase your revenue, and create a steady stream of referrals. 
SKILL #25: Facebook Ads 2.0
  • Learn how to create profitable ads after the major updates Facebook made to their interface, targeting features, and capabilities.
  • We'll walk you through, step-by-step, while we share our screen, how we create our campaigns in Ads Manager and why we do it the way we do. We've also provided 2 checklists we always use to make sure we don't forget a costly step! 
  • 4 very helpful "tricks" aka campaign strategies that we like to use to make sure our ads convert as cheap as possible for as long as possible.
SKILL #26: Understanding Metrics & Optimizing Ads
  • The 3 most important metrics you NEED to be paying attention to in order to tell if your ads are actually performing well.
  • Learn how to customize your dashboard and read the stats in your Facebook Business Manager and Ads Manager so you can easily see, at a glance, how your campaigns are doing. 
  • Two worksheets to calculate your costs, profit, and maximum amount you should spend to acquire a new customer.
  • Understand which metrics actually matter when it comes to your web pages and emails so you can easily track what you need to fix in your campaign.
SKILL #27: The New YouTube & Google Ads
  • How we write and created our best-performing YouTube videos that entertain, build trust, and sell sh*t (for any product, service, or industry).
  • The tools, resources and websites we utilize that assist us in growth hacking, keyword research, and analyzing successful competitor channels (we couldn’t live without these!)
  • Step-by-step instructions on how to properly set up your YouTube channel and Google Ads account… and how to connect the two so you can avoid the hassle of trying to figure it out on your own (a lot of people get confused with this).
  • Our playbook for campaign setup, launch, and what metrics to look for once it is on.
SOME MORE TESTIMONIALS, IN CASE YOU'RE STILL ON THE FENCE...
"I've been in the marketing and sales field already for the last 13 years...  What I have learned in the last 4 months are far more impactful  than anything that I've ever learned in college or the professional work force. It has been the best decision I've made. 
-Casey
"It was one of the best investments I've ever made in my life. If you're one of those people that's thinking should I make the investment? I would tell you H to the E-L-L YES! 
-Ty 
Billy Gene Is Marketing Inc.
1133 Columbia St. #102 San Diego, CA 92101